"The single greatest test may be whether Microsoft can successfully charge large amounts of money for a new operating system to consumers and still see significant uptake," said Dawson in a piece published last month on Tech.pinions ( subscription required). Although he had no predictions for what Microsoft would reveal in two weeks, he has called the upgrade pricing question one of the most important facing the company this year. Jan Dawson, principal analyst at Jackdaw Research, saw it differently.
But he was painting in broader strokes, not focusing on upgrade pricing only. Still, Windows 10 will be "the real make-or-break" test for whether Microsoft can reinvigorate the consumer part of its PC customer base, Miller said. Instead, Miller believed that Microsoft would discuss Windows in more general terms in January, perhaps focus on its creation, or as he put it, "Talk about how the sausage gets made." " isn't the most important thing right now," he said, pointing out that Microsoft typically discloses that information just a few months before shipping, or early-to-mid summer when it releases a new operating system in the fall.
Wes Miller, an analyst with Directions on Microsoft, was skeptical in a recent interview. Details of that model have not been disclosed, but would certainly include how Microsoft figures to make money off Windows after it's begun giving away licenses to makers of phones, smaller-sized tablets and inexpensive personal computers.Īs part of an explanation of monetization - which Turner acknowledged requires "creative ways" - Microsoft might also use the January event to discuss Windows 10's upgrade pricing. In December, Microsoft COO Kevin Turner said that the firm would reveal its Windows business model plans in early 2015. CEO Satya Nadella has alternately portrayed that strategy as "cloud-first, mobile first" and "productivity and platforms." 21, when Microsoft executives will not only unveil the next iteration in Windows 10's string of previews, but also further explain Windows' part in the company's overall strategy.
Hints of that decision could come as early as Jan. One of Microsoft's biggest decisions this year will be whom to charge for Windows 10, and the dollar figure on the price sticker.
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